We're Project 214.
A creative studio in downtown Dallas making bold, strategic work for businesses that want to be impossible to ignore.
Named for the 214.
Project 214 started with a simple belief: most brands play it too safe. Founder Brenden Lee built the studio to do the opposite - to make work with conviction, contrast, and a point of view.
From our base at 600 N Pearl St, we've partnered with roasters, realtors, fitness studios, and startups across Dallas and beyond. We keep the team lean and the standards high, so every client works directly with the people making the work.
The result is a portfolio that looks nothing like a template - and a roster of clients who keep coming back.
The principles behind the work.
Bold over safe
We'd rather make something people remember than something that fades into the feed.
Strategy first
Every visual decision ties back to a goal. Pretty isn't enough - it has to work.
Craft obsessed
The details are the difference. We sweat the kerning, the timing, the pixels.
Straight talk
No jargon, no runaround. Clear communication from kickoff to launch.
Local roots
Proudly built in Dallas, with a network that stretches well past the 214.
Long game
We build brands to last, not trends to chase. Most clients stay for years.
“Brenden and Project 214 didn't just design our brand - they gave us a voice. Nine months later, people still stop us to talk about it.”